Digital education is booming — and not just among solo experts. Agencies, creators, and influencer-backed brands are now entering the online course market at scale. But while these businesses have large audiences, many lack the systems, strategy, or operational support to launch successful digital products. That’s where a skilled co-producer becomes invaluable.
If you’re a course co-producer looking to expand your client base beyond individual coaches or consultants, this article is for you. You’ll learn how to approach digital agencies, creator-led businesses, and service providers, positioning yourself as the strategic partner they need to launch, scale, and optimize educational offers.
Why Work With Agencies and Established Creators?
Most co-producers start by working with individual experts, which makes sense — they’re easier to reach, faster to onboard, and often more flexible. But there are unique advantages to targeting agencies and creators:
- They already have an audience – eliminating the need for audience building from scratch
- They work with clients who need digital products – meaning recurring opportunities
- They understand the value of collaboration – and are more open to systems, delegation, and processes
- They may have budgets allocated for launch and tech – allowing you to scale your services more efficiently
- They often need repeat support – making long-term partnerships possible
Agencies and creators aren’t looking for just a funnel builder — they’re looking for a strategic partner who can take the lead on digital education products from end to end.
Understand What Agencies and Creators Actually Need
Before reaching out, it’s important to understand the pain points of these businesses. Here’s what they often struggle with:
- Turning content into a structured course
- Building automated systems that convert
- Managing the tech stack of launches and delivery
- Creating offers that align with their brand
- Handling ongoing support and student experience
Your job as a co-producer is not just to build a course. It’s to solve these operational and strategic challenges so your clients can focus on what they do best — creating content, serving their audience, or managing client relationships.
Define Your Co-Production Offer for This Audience
When targeting agencies or creators, your offer may need to look different from what you provide to solo experts. They’re looking for clarity, efficiency, and expertise. Here’s how to frame your co-production package:
Done-for-You Course Systems
Offer to plan, build, and implement the entire educational funnel, including:
- Curriculum design and mapping
- Course platform setup (e.g., Hotmart, Kajabi, Thinkific)
- Sales page strategy and copywriting
- Webinar setup and automation
- Email sequence writing and setup
- Checkout integration and upsell design
- Post-launch analytics and optimization
You can also include bonuses such as a post-launch review or evergreen funnel setup for added value.
Launch Consulting + Execution
If the agency already has a team, you can serve as a strategic consultant and project manager. In this model, you direct the launch process while their internal team handles content creation or design. You provide:
- Launch calendar creation
- Strategic funnel recommendations
- Copy and content guidance
- Offer packaging and pricing
- Team coordination and deadline management
This structure gives you flexibility and allows them to leverage existing resources.
Create Specific Packages and Pricing Models
Agencies and large-scale creators often want clear packages and pricing structures. While you can offer custom quotes, it’s smart to have 2–3 packages that communicate your range.
Example Packages:
Starter Course Package ($2,000–$5,000)
- For creators launching their first product
- Includes curriculum plan, tech setup, and email sequence
Full Launch Buildout ($6,000–$10,000+)
- For agencies managing multiple creators or projects
- Includes strategy, tech, copy, and launch campaign setup
Ongoing Co-Production Partnership (Revenue share or retainer model)
- For long-term collaboration and evergreen optimization
- Includes updates, A/B testing, post-launch support
Be clear about what’s included, how long it takes, and what you’ll need from them. Professionalism and clarity are key.
Position Yourself With Authority and Systems
When dealing with professional agencies or influencers, your first impression matters. Treat every interaction like a pitch — even if it starts casually.
Here’s how to position yourself:
- Have a branded presentation or services guide
- Prepare a portfolio or case study deck with clear results
- Use professional communication tools (e.g., Calendly, Notion, Trello)
- Offer a structured onboarding process with kickoff calls and timelines
- Communicate deadlines and deliverables proactively
Agencies in particular value organization as much as creativity. They don’t want to chase you for updates — they want to trust that you’re leading the project.
How to Find and Approach Agencies or Creators
You don’t need to cold pitch dozens of agencies. Instead, focus on warm networking and authority-based outreach.
Where to Look:
- Creative or marketing agencies with education products in their portfolio
- Influencers on Instagram or YouTube with large followings but no digital products
- Podcast hosts or authors who speak frequently but don’t offer online courses
- Coaches or consultants managing teams
- Niche brands selling templates or membership programs
How to Reach Out:
- Start by commenting on their content and becoming visible
- Send a direct message or email offering to collaborate
- Lead with value: share a relevant idea or observation (“I noticed you’re launching soon — I’ve helped others in your space optimize webinar conversions by 30% with a few key shifts. Want me to send a breakdown?”)
- Share a specific case study or result with similar clients
- Ask for a short discovery call to explore how you could help
The key is not sounding generic. Customize your message and make it about them, not you.
Use Systems That Scale
When working with larger clients, you’ll need systems that keep projects running smoothly — and help you deliver repeatable results.
Here’s what you’ll want in place:
- A clear onboarding flow with questionnaires and checklists
- Project management templates for launch timelines
- Communication guidelines (e.g., Slack, weekly updates)
- File organization (Google Drive or Dropbox, organized by phase)
- Invoicing and contract templates (HelloSign, PandaDoc, Dubsado)
The more professional your back end, the more confidence your client will have in handing you their course launch.
Consider White-Label Services
Some agencies want to offer course creation services to their clients — but don’t want to build the internal team. That’s where you come in.
Offer a white-label service, where you work under their brand or deliver your work in the background. You might:
- Be introduced as “part of our team”
- Use their branded documents and templates
- Join client calls as a silent partner or support lead
In exchange, you gain steady work, repeat clients, and less need for personal marketing.
Final Thoughts
Expanding your co-production services to include agencies and large-scale creators is one of the smartest ways to scale your business. These clients often have larger audiences, more predictable budgets, and a deeper understanding of collaboration — but they also expect professionalism and results.
By packaging your services clearly, positioning yourself as a strategic partner, and building the systems to deliver at a higher level, you can move beyond one-off projects and into consistent, high-value co-production relationships.
You’re not just a course builder — you’re a solutions provider. And in this fast-growing market, that’s exactly what the best clients are looking for.